Organizing your content by themes and sub-themes is a key leg of your content marketing strategy stool. Themes can cover many different use cases for grouping content items:

  • Products, sub-products, features, solutions
  • Benefits
  • Objectives (both corporate and customer)
  • Challenges, Needs
  • Market, industry
  • Channel-specific
  • Series
  • ...and more

Creating meaningful themes helps you not only plan content in alignment but also audit your existing content in a way that makes sense. Themes become tags in the Mintent system that can be used to qualify and instruct on:

  • Ideas
  • Content Items
  • Content Composition and Performance Tracking
  • Themes and sub-themes form a key way to filter content in your Editorial Calendar and content inventory list views
  • Themes combined with the Buyer Cycle form to create the Theme-Cycle content strategy tool and report
  • The Theme-Cycle, and using themes in general, helps to ensure message alignment across teams, calendars and buyer cycle stages
  • Looking to get started strategically planning and organizing your existing content by themes? Sign-up for a free trial of Mintent today, and begin adding your themes to the system in minutes.
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