Placeholders are used to carry information regarding a specific field. This can help your team members fill out more complex fields in your creative brief and forms. 

In the below example, the placeholder is asking the question to think who the audience or persona is when creating the item. 

When an item is created the Placeholder will display this question before a user selects an option within the field. 

You can view more information on the Fields Editor on How to Use the Fields Editor

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