Tracked Links are similar to Google UTMs as they will enable you to track by Channel (Source/Medium), Campaign and Content Type to report on the performance of content within a multi-channel campaign. They differ in so far as Tracked Links are clean, friendly, branded, shortened URLs, whereas Google UTMs tend to be very long strings of words and characters, which can be difficult to recall.

Tracked Link data is made available through two simple Dashboards in Mintent, while Google UTM data is presented in Google Analytics.

Learn how to use Google UTMs in Tracked Links.

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