Tracked Links are most often used to compare the effectiveness of online and offline organic or paid channels to which content has been distributed. For example, unique Tracked Links can be created for a blog post shared to social channels as well as offline channels such as magazine ads, TV ads, brochures or even on product packaging.

Note: People, such as influencers or salespeople, can also be considered channels if you wish to compare the effectiveness of content shared by them.

Did this answer your question?