What are trackable links?

Mintent trackable links enable digital marketers to gain enhanced visibility into audience engagement with their content across multiple channels. They are branded, shortened, tagged and trackable links designed to help you optimize on campaign investments in real time. By using trackable links, you will be leveraging content tags, cookies and conversion paths for all of your content. This empowers you to view detailed multi-channel content engagement, attribution and conversion analytics. Identify your best channels and messaging, prove marketing contribution to ROI, and start seeing results like never before.

Features

Real time measurement on engagement

Stop wondering which content, channels, influencers or other factors are driving conversions. Mintent trackable links will show you metrics for all of your on and off-site engagement.

Influencer Marketing Analytics

You’ll be able to see how influencer content is performing and the exact impact each channel is truly having on your campaign. Adapt your efforts based on results and finally measure influencer marketing ROI with accuracy.

Shortened Vanity URLs

Choose to use the Mintent domain (Mintent.id) or your own custom domains to provide a consistent brand experience. In either case, your Mintent trackable links are protected for life.

Content Tags and Taxonomy

Mintent trackable links enable you to create an unlimited amount of customizable content tags and taxonomies, which enable you to tailor the metrics you use to measure your content’s performance and derive insights aligned with your team’s goals.

Keyword Optimization

Mintent trackable links have a real-time keyword analysis engine, which scans the subject content and provides analysis and relevant keywords based on context and search volume. If you’ve already published your content, you can still use the tool to optimize and discover optimal search keywords for further promotion.

Conversion Paths

Set up step-by-step conversion paths to monitor, optimize and report on your customer’s journey. Within each conversion path, you will gain insight into how the customer is engaging with your calls to action, where they may be dropping off, and how they ultimately arrived at the end goal.

Dashboards and Reporting

Generate custom reports, which reflect the metrics that matter most to you. Using our white-label feature, digital agencies can brand all reports using their own logo and colour scheme.

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